Jan 2012 Since the majority of business transactions, including actual sales, moved onto the Internet, the name of the game has been achieving search engine first place rankings. Businesses that sell directly and business that attract new attention through their websites need to achieve a high enough listing on the SERPs (Search Engine Results Pages) to be seen by potential customers. Consequently a whole industry has developed around the tips, tricks and techniques a person can use to achieve a search engine 1^st place.

The first thing anyone needs to know, when they are researching how to get search engine first place rankings, is that you don’t have to be number one to succeed. Indeed, you don’t even have to be number one to be number one in your field. The search engine first place ranking is not based on the overall success of the business whose site you are looking at: it’s simply a reflection of the degree to which that site attracts search engine web spiders, and the frequency with which it is indexed.

“Indexing” is the method by which a search engine is able to work out what your site is about – and so the method by which it returns the SERP lists as you see them when you key in a search engine query. The index is a file created by search engine web spiders, which logs the keywords, phrases and headings that your site is associated with. When you are looking for a search engine 1^st place, your primary goal is to have your site indexed as frequently and as accurately as possible.

The search engine first place ranking is achieved in two ways. First you need to rid your site of anything it might be doing, or not doing, which actively prevents the web spiders from indexing it properly or indeed at all. Once the obstacles to achieving a high ranking have been removed, you can turn to part two – which is introducing practices and attributes that actively encourage indexing.

Everyone wants to know how to get search engine first place rankings, of course – which is why such a lucrative industry has sprung up around the practice, and why simply removing the obstacle to your site being indexed is not enough to secure you a high position. You must have those obstacles removed for your site to be seen properly by the search engines: but it’s the decisions you make when you turn to your new tactics that really matter. If you want to get search engine 1^st place listings (which we’ll define as being anywhere on the first page and preferably within the first 10), you need to start boxing clever and defining a market for your site to exploit.

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