The ways in which you buy search engine first place position slots depends on what your site sells and how much you can afford to spend. You can buy your way to the top no matter how strong your competition, provided you have the cash to do so – the choice you have to make, then, is how much is worth spending before the cost of putting yourself at the top outweighs the money you’ll make by being there.
When you are thinking about this, remember that first place on any SERP listing is not the be all and end all. As long as you can be seen on the screen when that first page loads, you are in the winner’s circle. It may actually be more profitable for you to buy search engine “first place” ranking slots that occur around the fourth or fifth actual place on a SERP list – they’ll cost less and you’ll still get a ton of traffic.
Here’s a question: can you beat the bought SERP rankings by engaging in some good old fashioned SEO? The answer to that depends on the method by which someone has bought a first place listing – who they’ve paid, in other words. After all, when you pay an agent to conduct an SEO campaign on your behalf you are technically trying to buy a high ranking on a SERP list. If your competition has paid its own agents to deliver a first place ranking, then your chances of getting one are just as good as theirs.
When your competition has gone to the lengths of trying to buy search engine first place rankings directly from the engines themselves, you don’t have a prayer. This happens, though the owners of the engines say what they may. It’s not really something you need to worry about mind – any company big enough to buy a first page ranking is too big for you to try and compete with anyway. When you buy a first place ranking, you’ll either be doing it with AdWords or by simply paying your agent to conduct an SEO campaign for you.
